How to choose job titles for a B2B lead list
Include and exclude titles, how whole-word matching works, seniority versus title, and starting lists for five buyer types.
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Guides for building and using B2B lead lists
Plain, practical notes on choosing who to contact, checking email quality, and sending without hurting your reputation.
Valid vs catch-all emails: how to send to a fresh list safely
What the valid and catch-all labels mean, why neither is a delivery promise, and a step-by-step plan for a first send.
How many leads do you need for a cold email campaign?
A formula that starts from your meeting goal, a hypothetical worked example, and a sending-capacity check.